STRATEGIC INITIATIVES.
Organizations can undertake high-profile strategic initiatives including:
- Supply chain management (SCM)
- Customer relationship management (CRM)
- Business process reengineering (BPR)
- Enterprise resource planning (ERP)
SUPPLY CHAIN MANAGEMENT.
Involve the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
Four basic components of supply chain management include:
- Supply chain strategy- strategy for managing all resources to meet customer demand.
- Supply chain partner- partner throughout the supply chain that deliver finished products, raw materials and services.
- Supply chain operation- schedule for production activities.
- Supply chain logistics- product delivery process.
CUSTOMER RELATIONSHIP MANAGEMENT.
Involve managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability.
CRM is not just technology, but also a strategy, process and business goal that an organization must embrace on an enterprisewide level.
CRM can enable an organization to:
- Identify types of customers.
- Design individual customer marketing campaigns.
- Treat each customer as an individual.
- Understand customer buying behaviors.
BUSINESS PROCESS REENGINEERING.
- A standardized set of activities that accomplish a specific task, such as processing a customer’s order.
- The analysis and redesign of workflow within and between enterprises.
ENTERPRISE RESOURCE PLANNING.
- Intergrates all departments and functions troughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations..
- ERP systems collect data from across an organization and correlates the data generating an enterprisewide view..
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